Policies
Privacy Policy
Effective Date: July 27, 2026
Last Updated: July 27, 2026
Emergency Services Insurance Agency, LLC d/b/a VFIS of Michigan (“VFIS of Michigan,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information collected through our website located at vfismi.com (the “Site”).
This Privacy Policy explains what personal information we collect, how we use and share it, and your choices regarding your information.
1. Information We Collect
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Information”) in two ways: directly from your interactions and automatically through your use of the Site.
A. Information You Provide Directly
When you fill out a contact form, request information, or otherwise communicate with us through the Site, we may collect:
Identifiers: First name, last name, email address, phone number, and physical/mailing address.
Communication Content: Subject line and any details or inquiries provided in your message.
B. Information Collected Automatically
Because our Site is hosted on Squarespace and integrates tools like Google Analytics and HubSpot, certain technical information is automatically collected when you visit or interact with the Site:
Internet and Device Activity: Your IP address, browser type, operating system, device characteristics, referring/exit pages, date and time stamps, and basic usage details regarding how you navigate the Site.
Cookies and Tracking Technologies: Functional, performance, and customer management cookies necessary to operate, protect, analyze performance, and process user inquiries on our Site.
2. How We Use Your Information
We use the Personal Information we collect strictly for legitimate business and commercial purposes, including to:
Respond to your inquiries, requests, or questions submitted via our contact forms.
Provide information about our specialized insurance programs, client education, workshops, and training resources.
Manage customer relationships and track communications via our CRM system (HubSpot).
Analyze web traffic trends and evaluate how visitors engage with our content (Google Analytics and Squarespace Analytics).
Maintain, secure, and improve the functionality and performance of the Site.
Protect against fraud, security incidents, and unauthorized access.
Comply with applicable legal, regulatory, and insurance industry requirements.
3. Disclosure and Sharing of Personal Information
We do not sell your Personal Information or share it for cross-context behavioral advertising. We disclose Personal Information only in limited, necessary circumstances:
Service Providers: We share information with trusted third-party technology providers that assist in operating our Site and servicing our business:
Squarespace: Website hosting, infrastructure, and core site functionality.
Hubspot: Customer relationship management (CRM), form processing, and email communication tracking.
Google Analytics: Website performance and aggregated web traffic measurement.
Affiliates & Corporate Partners: To assist in serving emergency service organizations, we may share information with our parent/affiliated organization, VFIS and Glatfelter Insurance Group, to process insurance program inquiries or claims requests.
Legal and Regulatory Obligations: We may disclose your information if required by law, subpoena, court order, or to protect the rights, property, or safety of VFIS of Michigan, our clients, or the public.
4. Third-Party Links and Services
Our Site contains links to third-party portals, including carrier claims reporting portals and external training resources. We do not control and are not responsible for the privacy practices or content of those external websites. We encourage you to review the privacy policies of any third-party site you visit.
5. Children’s Privacy
Our Site is intended for emergency service organizations, independent agents, and adult commercial users. We do not knowingly collect or solicit Personal Information from children under the age of 13 (or 16). If we learn that we have inadvertently collected information from a child, we will delete it promptly.
6. Data Security and Retention
We maintain reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, disclosure, or loss. We retain Personal Information for as long as necessary to fulfill the purposes for which it was collected or as required by applicable laws and record-retention requirements.
7. Your Privacy Rights & Choices
Depending on your place of residence, you may have certain rights regarding your Personal Information:
Access and Correction: You may request details about the Personal Information we hold about you or ask us to correct inaccurate information.
Opt-Out of Tracking/Cookies: You can set your web browser to reject or delete cookies, or manage your preferences via our cookie banner.
Communications: You may opt out of receiving future email communications from us by following the unsubscribe instructions included in our emails or by contacting us directly.
To exercise any of these choices or ask a question about your data, please contact us using the details below.
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal obligations. When we make updates, we will revise the “Effective Date” at the top of this page.
Website Accessibility Statement
Effective Date: July 27, 2026
Last Updated: July 27, 2026
Emergency Services Insurance Agency, LLC d/b/a VFIS of Michigan (“VFIS of Michigan”) is committed to ensuring digital accessibility for individuals with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards to ensure equal access to our website located at vfismi.com.
1. Conformance Standard
To ensure our digital content is accessible, VFIS of Michigan strives to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards, established by the World Wide Web Consortium (W3C). These guidelines outline best practices to make web content accessible for people with visual, hearing, cognitive, and motor disabilities.
2. Accessibility Measures & Features
Our website is built on the Squarespace platform and incorporates features designed to enhance accessibility, including:
Keyboard Navigation: Support for standard keyboard navigation, including built-in visible focus indicators and a "Skip to Content" shortcut.
Alternative Text (Alt Text): Implementation of descriptive text tags for visual media and images to assist visitors using screen readers.
Semantic Web Structure: Logical heading hierarchies (H1, H2, H3) and clear section structures to facilitate navigation by screen readers and text-to-speech tools.
Color Contrast: Design choices aimed at maintaining high contrast ratios between text elements and backgrounds for improved legibility.
Responsive Layout: Responsive site layout that scales across desktop monitors, tablets, and mobile devices without loss of content structure.
3. Third-Party Portals & Content
VFIS of Michigan utilizes third-party web portals and embedded services to provide specific capabilities, including carrier claims reporting portals, training tools, and CRM forms (such as HubSpot).
While we encourage our vendors and partners to provide accessible and compliant interfaces, VFIS of Michigan cannot directly control or modify the source code of third-party platforms. If you encounter difficulty accessing any third-party portal linked from our Site, please reach out to us, and we will gladly assist you directly.
4. Ongoing Efforts & Feedback
We treat web accessibility as an ongoing commitment and regularly evaluate our Site using both automated accessibility testing tools and manual site reviews.
If you experience any difficulty accessing information, navigating the Site, or using any feature on vfismi.com, or if you have specific suggestions on how we can improve accessibility, please let us know:
Emergency Services Insurance Agency, LLC / VFIS of Michigan
9110 North Wolven Ridge Court
Rockford, MI 49341
Phone: (616) 942-8790
Email: vfismi@gmail.com
When contacting us, please specify the web page URL and the nature of the issue you encountered so we can address it promptly or provide the requested information in an alternative, accessible format.
Cookie Policy
Effective Date: July 27, 2026
Last Updated: July 27, 2026
This Cookie Policy explains how Emergency Services Insurance Agency, LLC d/b/a VFIS of Michigan (“VFIS of Michigan,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at vfismi.com (the “Site”).
1. What Are Cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, recognize your device, and provide reporting information to website owners.
Cookies set by the website owner (VFIS of Michigan) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable features or functionality (such as analytics, embedded forms, or interactive tools) to be provided on or through the website.
2. Types of Cookies We Use
We use first-party and third-party cookies on our Site for the following purposes:
A. Essential / Strictly Necessary Cookies
These cookies are required for technical reasons in order for our Site to operate properly. They allow you to navigate pages securely and access basic core functionality. Because our Site is hosted on Squarespace, essential Squarespace security and session cookies are enabled automatically.
B. Analytics & Performance Cookies
These cookies collect information that is used either in aggregate form to help us understand how our Site is being used or to measure the effectiveness of our training and outreach programs.
Google Analytics: Placed by Google to collect standard web log information, visitor trends, and device data. You can learn more about Google’s privacy practices by visiting Google’s Privacy & Terms or opt out via the Google Analytics Opt-out Browser Add-on.
Squarespace Analytics: Internal analytics built into our hosting platform to measure total visitors, traffic sources, and site traffic flow.
C. Customer Relationship & Functional Cookies (HubSpot)
We use HubSpot to manage contact form inquiries, communicate with emergency service organizations, and analyze how visitors interact with our content and resources.
HubSpot sets cookies to recognize returning visitors, track user sessions, and link submitted form information (such as contact requests) to your interaction history on our Site.
You can learn more by reading the HubSpot Privacy Policy.
3. How Can You Control Cookies?
You have the right to decide whether to accept or reject non-essential cookies. You can manage your choices using any of the following methods:
Site Cookie Banner: You can accept or decline non-essential cookies at any time using the cookie banner interface displayed on our Site.
Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site, though access to some functionality and areas may be restricted. Browser settings can usually be found under the "Options" or "Preferences" menu of your browser (e.g., Chrome, Safari, Edge, Firefox).
Global Privacy Control (GPC): You may also utilize privacy-focused browser extensions or settings that broadcast an automated opt-out signal.
4. Updates to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. Please re-visit this Cookie Policy periodically to stay informed.
5. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
Emergency Services Insurance Agency, LLC / VFIS of Michigan
9110 North Wolven Ridge Court
Rockford, MI 49341
Phone: (616) 942-8790
Email: vfismi@gmail.com
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